Miami, FL - June 1, 2011 - Azamara Club Cruises®, a member of the Royal Caribbean® family of cruise lines, came to us in 2010 with a clear vision of where they wanted to be. Azamara sought to relaunch their brand and reinvigorate their guests through a completely new approach. They wanted a website unlike that of any competitor in the luxury cruise arena. This May, we proudly launched the completely redesigned AzamaraClubCruises.com.
Aside from a fresh new design, visitor engagement was a crucial objective. To compel guests to interact with the site, we created the “Azamara Globe,” a fully interactive globe that allows guests to choose their region of interest, see the available ports of call and then learn more about those destinations right from the front page. The globe, an unexpected visual for a cruise line homepage, stops users and invites them to interact with the site. Informative and engaging – a perfect combination.