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The sheer breadth of customer data available to the average seller today can actually become a problem. When your head is up in the clouds marveling at the vast expanse of rich data, it’s easy to become disconnected from the traditional sales process. Every purchase becomes a stat, and every customer just a cog in your machine.

Creating an excellent product landing page should be high up on your priority list when you’re designing your ecommerce site. The ecommerce world is extremely competitive and you need to make sure you’re in with a fighting chance of converting those visits into leads and sales.