Miami, FL - June 9, 2010 - Local agency, Diaz & Cooper recently received Healthcare Marketing Report’s Education Advertising Merit Award for design, copywriting, and production of the 2010 Barry University Viewbook.
Presented with the challenge of creating a distinctive brand for Barry University and spiking student interest, DCA set out to fuse the academic benefits of Barry with the advantages of living in its home city, Miami. Essentially, the physical and cultural attractions of South Florida were paralleled with qualities of the school. Artistically, the Viewbook highlighted the beauty of the campus and the opportunities of different students while written word tied these attributes back to South Florida.