Inbound marketing is all about meeting customers where they are at and engaging with them through helpful content when they are searching for answers. And while websites tend to get the most attention in an inbound marketing strategy, email marketing is just as important thanks to how personal and timely it can be.
With the right email marketing strategy, you can build meaningful relationships with customers through timely, targeted messages. But you probably already knew that.
Most marketing teams know the importance of email, but perhaps it’s time to take a second look at your strategy to get better results in the coming months. Learn how to evaluate your current email strategy to look for opportunities to better engage with your audience.