You’ve taken time to focus on driving valuable traffic to your website using inbound marketing strategies. But are you reviewing website data to understand your conversion rate and looking for ways to reduce friction to help your website visitors convert?
Conversion rate optimization helps increase the percentage of website visitors who express interest or take the next step with your company. It can lower customer acquisition costs and help you do more with the website traffic you’re already generating.
While you might have an inbound marketing funnel on your website, tweaking where your calls to action are, what they say and the materials they lead to could make a difference in attracting new customers.
Learn more about the role of conversion rate optimization in an inbound marketing strategy and ways to improve your website’s conversion rate. Want to see your ROI potential? Review the Conversion Rate Optimization ROI Calculator.