B2B marketing and sales alignment—it's on the tip of everyone's tongue for a reason. Without it, all of the top marketing trends today don't exist. You can't shift from lead gen to demand gen. You'll never move to Rev Ops from siloed ops or selling to a committee vs. an individual with account-based marketing (ABM).
And you can forget about asynchronous selling.
You've invested in the technology to make the transition. But you're finding it's not enough. You must know how to get the most out of it. In doing so, you overcome the struggle to show ROI on technology investments to realize the true power of a unified team.
Below, we'll break down the top five team alignment challenges facing marketing and sales teams and a few solutions for making B2B marketing and sales alignment a reality.