The Bold Truth About AI in Marketing: Protecting Your Brand
The Dark Side of AI in Marketing: Navigating Risks and Challenges
According to Statista research, 62% of marketers use AI in digital marketing. And that figure was from 2022, before the most recent flurry of excitement and wariness surrounding artificial intelligence today.
Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On
How to Overcome Top Sales and Marketing Alignment Challenges Now
B2B marketing and sales alignment—it's on the tip of everyone's tongue for a reason. Without it, all of the top marketing trends today don't exist. You can't shift from lead gen to demand gen. You'll never move to Rev Ops from siloed ops or selling to a committee vs. an individual with account-based marketing (ABM).