Miami, FL: Under the banner “New Home, Renewed Wellbeing” Philip Stein announced this week the launch of their new eCommerce website: philipstein.com. The brand, which has been featured by Oprah Winfrey on her “Oprah’s Favorite Things” show, wanted an immersive online experience where shoppers can discover all of their timepieces, wearables and accessories. Philip Stein selected the team at Diaz & Cooper Advertising, which has been named among the Top 10 eCommerce Design and Development Agencies in the US 2019, because of their expertise in eCommerce usability, digital strategy and conversion rate optimization. Diaz & Cooper provided a web strategy centered around Philip Stein’s core buyer persona to provide an engaging and intuitive shopper experience.
“We wanted to provide our customers with an optimum experience online with enhanced design and usability.” stated co-founder and CEO, Will Stein. He added “The site serves to showcase the fashions available, and just as important, educate users on the benefits of our unique, Natural Frequency Technology®, which can help users feel their best.” The brand wanted to ensure that this technology, which is backed by scientific studies and has been endorsed by Track & Field Olympic gold medalist and World Champion, Christian Taylor, was front and center on the site.
The new website, built on the Shopify eCommerce platform features:
The website launched in late January and currently showcases the line’s exclusive Valentine’s Day selection in lively colors and exclusive designs. For more information, visit the new website at www.philipstein.com