About
Our Story
FAQs
Solutions
HubSpot Helpline
Services
Guided Expedition
Pricing
Success
Case Studies
Resources
Growth Gap Analyzer
HubSpot ROI Calculator
CRO ROI Calculator
Maximize HubSpot eBook
Blog
The Customer Value Journey
Data-Driven HubSpot Strategy
True Cost of Bad Data for B2B Firms
Contact Us
Let's Talk
Oct 27, 2016
Why Do I Need an SEO Consultant?
Digital Marketing Strategy
DCA Team
Back to Articles
Get free marketing and advertising insights...
Featured Blogs
News and Press
Diaz & Cooper Recognized as a Clutch Global Leader for Spring 2024
DCA Team
Diaz & Cooper Recognized as a Clutch Global Leader for Spring 2024
Diaz & Cooper named a top B2B company for HubSpot CRM services
DCA Team
HubSpot Inbound Services
How Busy CMOs Can Harness HubSpot for Account-Based Marketing Success
Omi Diaz-Cooper – CEO, Speaker
How Busy CMOs Can Harness HubSpot for Account-Based Marketing Success
HubSpot for Account-Based Marketing Success Chief Marketing Officers (CMOs) face a massive task. They have to bring in leads, nurture them,...
Omi Diaz-Cooper – CEO, Speaker
News and Press
Diaz & Cooper Honored as a Clutch Champion for 2023
DCA Team
Diaz & Cooper Honored as a Clutch Champion for 2023
DCA Team
HubSpot Technical Services
Drive Exponential B2B Growth with HubSpot Consulting Services
DCA Team
Drive Exponential B2B Growth with HubSpot Consulting Services
Remarkable ROI Increases in B2B Firms Creating a comprehensive marketing plan for your organization, executing it, and meeting company...
DCA Team
HubSpot Technical Services
5 Best Features of Hubspot Marketing Hub Explained for B2B Enterprises
Omi Diaz-Cooper – CEO, Speaker
5 Best Features of Hubspot Marketing Hub Explained for B2B Enterprises
Best Features of Hubspot Marketing for B2B Enterprises CMOs and marketing teams have a big job. Delivering qualified leads and driving...
Omi Diaz-Cooper – CEO, Speaker
HubSpot Technical Services
Top 4 Reasons Why Hubspot Sales Hub Should Be Part of Your CRM Platform
Omi Diaz-Cooper – CEO, Speaker
Top 4 Reasons Why Hubspot Sales Hub Should Be Part of Your CRM Platform
4 Reasons HubSpot Sales Hub Should Be Part of Your CRM If you’re a Chief Marketing Officer (CMO) in the B2B aviation, transportation, or...
Omi Diaz-Cooper – CEO, Speaker
Sales & Marketing Alignment
The Bold Truth About AI in Marketing: Protecting Your Brand
DCA Team
The Bold Truth About AI in Marketing: Protecting Your Brand
The Dark Side of AI in Marketing: Navigating Risks and Challenges According to Statista research, 62% of marketers use AI in digital...
DCA Team
HubSpot Technical Services
Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On
Omi Diaz-Cooper – CEO, Speaker
Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On
How to Overcome Top Sales and Marketing Alignment Challenges Now B2B marketing and sales alignment—it's on the tip of everyone's tongue for...
Omi Diaz-Cooper – CEO, Speaker
HubSpot Technical Services
Top 4 Costly Google Analytics Mistakes
DCA Team
Top 4 Costly Google Analytics Mistakes
4 Common and Costly Google Analytics Mistakes and How to Fix Them
DCA Team
HubSpot Technical Services
How HubSpot Consulting Services Help Accomplish Your Marketing Goals
DCA Team
How HubSpot Consulting Services Help Accomplish Your Marketing Goals
HubSpot Consulting Services Benefits HubSpot Consulting Services can help you set up your HubSpot account and your entire sales and...
DCA Team
HubSpot Technical Services
5 Types of HubSpot Consulting Services and How they Can Help Your Business
DCA Team
5 Types of HubSpot Consulting Services and How they Can Help Your Business
Configuring HubSpot for Success Using Partner Consulting Services Whether you’re new to HubSpot or looking to get the most from the...
DCA Team
HubSpot Technical Services
How a Kid's Solo Flight Shaped a Passion for the Aviation Industry
Omi Diaz-Cooper – CEO, Speaker
How a Kid's Solo Flight Shaped a Passion for the Aviation Industry
All it took was one childhood flight to Miami... Growing up in Puerto Rico, I always had a love for travel, and for airplanes in...
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy
3 Ways Your Website Redesign Hurt Your SEO
DCA Team
3 Ways Your Website Redesign Hurt Your SEO
I love your new website.
DCA Team
HubSpot Inbound Services
The Quick & Dirty Guide to Getting Found Online
DCA Team
The Quick & Dirty Guide to Getting Found Online
Part 1: Search Engine Optimization Introduction There is no debate: Your website is one of the most important pieces of your business...
DCA Team
Sales and Marketing Consultancy
How to Build a Data-Driven Content Strategy with HubSpot
DCA Team
How to Build a Data-Driven Content Strategy with HubSpot
How HubSpot can Help Drive Qualified Traffic and Leads As a marketing professional in today's data-driven marketing landscape, you know...
DCA Team
HubSpot Technical Services
HubSpot’s Time-saving Marketing Automations for Technology and SaaS
DCA Team
HubSpot’s Time-saving Marketing Automations for Technology and SaaS
HubSpot Marketing Automations for Technology & SaaS Industry The competition in the technology and SaaS industry is fierce. Most companies...
DCA Team
News and Press
Diaz & Cooper becomes HubSpot Platinum Partner
DCA Team
Diaz & Cooper becomes HubSpot Platinum Partner
Diaz & Cooper announces that it has reached the platinum tier in HubSpot's Solutions Partner Program
DCA Team
Sales and Marketing Consultancy
3 Dynamic Ways HubSpot Lead Scoring Helps Firms in the B2B Healthcare Technology Industry
Omi Diaz-Cooper – CEO, Speaker
3 Dynamic Ways HubSpot Lead Scoring Helps Firms in the B2B Healthcare Technology Industry
3 Ways HubSpot Lead Scoring and Attribution Benefits Your Business HubSpot is a powerful CRM thanks to its seamless connectivity to ...
Omi Diaz-Cooper – CEO, Speaker
HubSpot Technical Services
How to Improve HubSpot with Integrations for SaaS Companies
DCA Team
How to Improve HubSpot with Integrations for SaaS Companies
Get the Most from Your Data with HubSpot Integrations HubSpot is a powerful marketing automation platform no matter what type of business...
DCA Team
Sales and Marketing Consultancy
How to Optimize the Inbound Marketing Conversion Funnel
Brandi Jangula
How to Optimize the Inbound Marketing Conversion Funnel
What’s an inbound marketing conversion funnel? You’ve taken time to focus on driving valuable traffic to your website using inbound...
Brandi Jangula
Sales and Marketing Consultancy
Improve Your Organic Search Ranking with an Inbound Marketing Strategy
Brandi Jangula
Improve Your Organic Search Ranking with an Inbound Marketing Strategy
Rank Higher, Increase Website Traffic and Convert More Prospects Organic search rank can be one of the most powerful tools for growing a...
Brandi Jangula
Sales and Marketing Consultancy
Why Inbound Marketing is More Cost-Effective than Paid Advertising
Brandi Jangula
Why Inbound Marketing is More Cost-Effective than Paid Advertising
How Inbound Marketing is More Cost-Effective than Paid Advertising When you invest in a marketing strategy, you’re planning for it to pay...
Brandi Jangula
HubSpot Inbound Services
The Measure of Success: Why Goal Setting is Important to Inbound Marketing
Omi Diaz-Cooper – CEO, Speaker
The Measure of Success: Why Goal Setting is Important to Inbound Marketing
The Importance of Outlining What Marketing Success Looks Like What’s in it for me? That’s the question many people ask when starting...
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services
5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today
Brandi Jangula
5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today
Email Marketing Strategy for Inbound Success Inbound marketing is all about meeting customers where they are at and engaging with them...
Brandi Jangula
Sales and Marketing Consultancy
3 Powerful Insights for Effective Inbound Marketing Strategy
Brandi Jangula
3 Powerful Insights for Effective Inbound Marketing Strategy
Co-Founder Omi Diaz-Cooper Talks Strategy in a Live “Ask Me Anything” Recently, DCA’s Co-founder, Omi Diaz-Cooper, answered questions from...
Brandi Jangula
HubSpot Inbound Services
Inbound vs Outbound Marketing: What’s the Difference?
DCA Team
Inbound vs Outbound Marketing: What’s the Difference?
How Inbound Marketing Can Boost Your Business Both inbound and outbound marketing strategies can serve as key pieces of any marketing...
DCA Team
HubSpot Inbound Services
Inbound Marketing: What You Need to Know to Get Started
Brandi Jangula
Inbound Marketing: What You Need to Know to Get Started
What is the Purpose of Inbound Marketing? Why is it Important? Inbound marketing is different from standard outbound marketing. While usual...
Brandi Jangula
HubSpot Inbound Services
Inbound Marketing: How to Attract More Customers
Brandi Jangula
Inbound Marketing: How to Attract More Customers
Learn how inbound marketing strategies can grow your business. As a marketer, it's your goal to attract customers to your business… but...
Brandi Jangula
HubSpot Inbound Services
7 Signs You Should Hire an Inbound Marketing Agency
Brandi Jangula
7 Signs You Should Hire an Inbound Marketing Agency
Why You Should Hire an Inbound Marketing Agency Building a website, managing social media and designing beautiful emails all sound like fun...
Brandi Jangula
Sales and Marketing Consultancy
The Top Reasons Why Tech Careers Are Booming
Elizabeth Mackenzie
The Top Reasons Why Tech Careers Are Booming
Photo by krakenimages on Unsplash Tech Careers will boom over the next 10 years... The Fourth Industrial Revolution is reshaping the...
Elizabeth Mackenzie
HubSpot Inbound Services
Top 5 Tactics Working in Emails (Right Now)
Omi Diaz-Cooper – CEO, Speaker
Top 5 Tactics Working in Emails (Right Now)
Improve your open rates today using the top data-backed tactics that are working right now. The last few months have shown us that the old...
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy
What is Shopify and Why Should I Choose it?
Omi Diaz-Cooper – CEO, Speaker
What is Shopify and Why Should I Choose it?
If you've ever purchased from Lindt, The Economist, FitBit, or Allbirds (just to name a few), then you've likely experienced the Shopify...
Omi Diaz-Cooper – CEO, Speaker
News and Press
Is Your Agency Still Focused on Counting Hours Rather than Results?
DCA Team
Is Your Agency Still Focused on Counting Hours Rather than Results?
Diaz & Cooper Advertising Staff Have Been #ROWE Since 2012 Last year while a global pandemic ushered in an expansive and unexpected...
DCA Team
Sales and Marketing Consultancy
How to Achieve Digital Growth in a Post-Cookies World
Omi Diaz-Cooper – CEO, Speaker
How to Achieve Digital Growth in a Post-Cookies World
Google's announcement that it will block third-party cookies across its Chrome browser by 2022 has sent shock waves through the advertising...
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services
5 ways to reignite your travel marketing in 2021
Omi Diaz-Cooper – CEO, Speaker
5 ways to reignite your travel marketing in 2021
The travel industry is starting to recover from the COVID crisis – and it looks like 2021 could bring a boom. The travel industry has been...
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services
Marketing for the travel recovery
Omi Diaz-Cooper – CEO, Speaker
Marketing for the travel recovery
Now is the time to market for the post-COVID travel recovery. Here's why: It is no secret that the travel and tourism industry took a...
Omi Diaz-Cooper – CEO, Speaker
News and Press
We've been named Top 40 Outstanding eCommerce Agencies
DCA Team
We've been named Top 40 Outstanding eCommerce Agencies
Diaz & Cooper Advertising is excited to announce that Retail Today has placed us in the exclusive category of 40 Outstanding eCommerce...
DCA Team
HubSpot Inbound Services
How can you help support small businesses?
Todd Cooper – VP, Client-in-Residence
How can you help support small businesses?
We, like 2.3 million others, are a small business in Florida. Over the last 19 years, Diaz & Cooper has become known as a growth agency and...
Todd Cooper – VP, Client-in-Residence
Digital Marketing Strategy
7 Ways to Optimize Your Homepage & Increase Conversions
DCA Team
7 Ways to Optimize Your Homepage & Increase Conversions
Conversion Rate Optimization (commonly known as CRO) is a method aimed to help you improve your website’s ability to convert passive...
DCA Team
Sales and Marketing Consultancy
How to Market with Compassion During a Crisis
Omi Diaz-Cooper – CEO, Speaker
How to Market with Compassion During a Crisis
This guide will help you make the most of your marketing dollars during the crisis. Browse through LinkedIn or any other social channel...
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services
How to Optimize your Google Ads Campaigns for Better ROI
Omi Diaz-Cooper – CEO, Speaker
How to Optimize your Google Ads Campaigns for Better ROI
During challenging economic times, the temptation to cut back on marketing can be overwhelming. This is particularly true of digital spend...
Omi Diaz-Cooper – CEO, Speaker
News and Press
Telemark chooses Diaz & Cooper for regional marketing.
DCA Team
Telemark chooses Diaz & Cooper for regional marketing.
Named after the historic inland region of Southern Norway known for its vast forests and as the birthplace of Telemark skiing, Telemark, WI...
DCA Team
HubSpot Inbound Services
Using lead magnets to attract new sales.
Omi Diaz-Cooper – CEO, Speaker
Using lead magnets to attract new sales.
Is your website producing new leads that you can turn into customers? We know that email marketing is one of the easiest and most...
Omi Diaz-Cooper – CEO, Speaker
News and Press
Wellbeing Wearables Shopify Launch
DCA Team
Wellbeing Wearables Shopify Launch
Philip Stein Launches New eCommerce Platform for Wellness Diaz & Cooper develops new website for global watch brand Miami, FL: Under the...
DCA Team
Case Study
Case Study: eCommerce on Safari
DCA Team
Case Study: eCommerce on Safari
goal: Increase repeat purchases and reduce cart abandonment.
DCA Team
Business Success
It's Time to Put the Results into Remote
Omi Diaz-Cooper – CEO, Speaker
It's Time to Put the Results into Remote
Measuring Goals in Today's Remote and Distributed Work Environments. Let me ask you this: would you rather pay for "service hours" or for...
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services
How Google Maps Is Changing Booking Options
Victoria H – Growth Strategist
How Google Maps Is Changing Booking Options
As the battle for direct bookings becomes ever more competitive for hotels, Google is increasing its dominance to reach customers for...
Victoria H – Growth Strategist
Digital Marketing Strategy
Should You Worry About Your Website Being ADA Compliant?
Omi Diaz-Cooper – CEO, Speaker
Should You Worry About Your Website Being ADA Compliant?
The Essential Website Accessibility Guide What do Beyonce, Domino’s Pizza and the Avanti Hotel have in common? They have all recently been...
Omi Diaz-Cooper – CEO, Speaker
< Go back to the Articles
More categories
HubSpot Inbound Services
News and Press
Digital Marketing Strategy
Sales and Marketing Consultancy
