What’s in it for me? That’s the question many people ask when starting something new.
But too often, large marketing teams jump at new trends and start marketing programs without outlining what is in it for them.
Before starting an inbound marketing program, the most important step in the process is goal setting. Without goals, you can’t prioritize the most important aspects of transforming your online presence. You might start an inbound marketing program and then cast it aside for the next marketing buzzword because you aren’t sure if inbound was worth it.
Goals, analytics and KPIs should be foundational aspects of any marketing plan. Here’s why.