Meet Omi

CEO, Anthropologist, Growth Strategist

Over the last 25+ Years, Omi has consulted for B2B firms in high-touch, high-ticket industries like aviation, transportation, logistics, technology, and travel/tourism.

She has also been a trusted keynote speaker at prestigious events such as OMMA Digital. LeadsCon NTC and INBOUND. Now, you can bring that expertise to your stage or corporate event.

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Inspiring results through human-centric sales and marketing

Making the most of her degree in cultural anthropology, Omi brings a unique and thought-provoking perspective to every stage. Her message is clear and impactful: putting the human at the center of all sales and marketing initiatives is the key to driving outstanding results. Omi's positive energy and expertise have inspired countless teams to push full-speed forward, achieving remarkable outcomes.

Omi has captivated audiences at events, including INBOUND, Leads Con NYC, OMMA Digital, Digital Masterclass, and numerous industry podcasts. Her engaging presentations are both informative and transformative, giving attendees actionable insights and renewed motivation. As a champion of customer-centric focus and authentic connections, Omi shares practical strategies to elevate your sales and marketing efforts.

Omi

Proven Leadership: Invaluable Message for Our Times

Partly due to her degree in anthropology, Omi is infinitely curious about why humans do what they do and how they're motivated to make decisions. She brings this dynamic perspective to both her work in sales and marketing and to her presence on the podium.
 
As the CEO of Diaz & Cooper, a platinum HubSpot solutions partner for B2B aviation, transportation, and travel companies, Omi's leadership is backed by over 25 years of experience in shaping online initiatives that drive meaningful, measurable action.
 
As a HubSpot Certified Trainer for HubSpot Academy, Omi conducts an in-depth sales skill boot camp each year. Her daily work involves helping enterprises rethink their strategies, leveraging proven human-focused and technology-powered growth strategies.
 
Omi currently serves as Marketing chair for the STEM-based non-profit hEr VOLUTION and previously served as the Marketing Chair for The Commonwealth Institute (TCI) and Marketing Vice Chair for the Greater Miami Chamber of Commerce. She has had the opportunity to speak on panels for Goldman Sachs 10,000 Small Businesses at INBOUND17, Leads Con NYC, OMMA Digital, and Digital Masterclass. Her profound sense of wonder has helped her achieve over 18 certifications through HubSpot, DigitalMarketer, Google Analytics, and more.
 
In 2000, Omi co-founded Diaz & Cooper, alongside her husband, Todd Cooper, with the radical idea of an ad agency focused on business results. With over 23 years, driving growth for brands like AmeriJet, Regent Seven Seas, Willis Lease Finance Corporation, TransUnion, Unical Aviation, Silver Airways, and Sony Latin America, the firm has achieved numerous industry awards, including two Summit International Marketing Effectiveness Awards, a Clutch Global award as Top HubSpot CRM Consultant, a Flagler Award, and multiple AdFed ADDY awards. And, Diaz & Cooper has been recognized as a Top 25 Agency by the South Florida Business Journal seven times since 2011.
 
On the podium, Omi shares her decades of growth-driving experience, paradigm-shifting stories, and a dynamic personality to engage audiences. She shares her path and how embracing change and innovation has kept the B2B companies she advised ahead of the technology curve and catapulting toward what’s next. Driven to share her inspiring message, Omi can't wait to bring her dynamism and customer-centric results focus to inspire even more audiences.
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Omi's Recent Appearances

Keynote Topics that Inspire and Motivate

These are some of Omi’s most popular topics, and she can also custom-tailor a topic specifically to inspire and motivate your audience.

Keynotes can be delivered in person or virtually.

1

From Tribe to Team: Leveraging Tribal Psychology for Effective Marketing

This powerful talk explores the intersection of cultural anthropology and modern marketing. Attendees will learn concepts that can be applied to understand target markets as "tribes" with their own unique cultures, rituals, and social structures. Omi will share techniques for decoding cultural symbols and their significance in marketing with case studies of successful marketing campaigns that leveraged anthropological insights. Attendees will learn practical ways to integrate cultural understanding into HubSpot strategies, including persona development, content creation, and campaign segmentation.
2

Questions to Closing: Accelerate Sales through Ethnographic Discovery

In this dynamic presentation, Omi reveals the power of open-ended, ethnographic-style questions in sales conversations. Move beyond standard sales scripts to engage in more meaningful, insightful conversations with prospects. Learn how to frame questions to reveal deeper customer motivations and needs. We will cover integrating advanced questioning techniques into HubSpot's sales scripts and playbooks and strategies for active listening and interpreting both verbal and non-verbal responses to close deals faster and more effectively.
3

The Anthropology of CX: Elevating Customer Experience and Driving Revenue Growth

This session explores how anthropological principles can revolutionize customer service strategies, creating more meaningful interactions that lead to increased cross-sell and upsell opportunities. Omi will unveil key strategies for adopting a holistic perspective on the customer journey to uncover unmet needs, and methods for leveraging subconscious drivers of customer behavior to enhance satisfaction and encourage expanded product adoption. Participants will gain a fresh perspective on customer service as a driver of business growth.
4

Vu Jàdé: Innovative Approach to Travel Marketing Success

This session introduces the concept of "vu jàdé" (not to be confused with deja vu) - seeing the familiar with fresh eyes - and its application in travel industry marketing. Omi will cover techniques for challenging assumptions and gaining new perspectives on familiar markets and strategies for uncovering hidden opportunities in the travel industry. We’ll discuss case studies of companies that have successfully applied the "vu jàdé" approach to foster innovation and creativity in their marketing. Participants will learn how to use HubSpot's A/B testing and analytics tools to experiment with innovative ideas.
5

Trendspotting: How Anthropology Can Help You Stay Ahead in Aviation

This intriguing talk focuses on applying anthropological methods to identify and leverage emerging trends in the aviation and transportation industries. Omi will discuss anthropological approaches to trend identification and analysis and show you how to differentiate between short-term fads and long-term cultural shifts. She will uncover strategies for translating trend insights into innovative sales and marketing solutions. 
Attendees will learn how to develop a more proactive, trend-driven approach to sales strategy and marketing.
6

Bringing the Human Back to HubSpot: Anthro Insights for CRM Success

This engaging session explores how integrating anthropological principles into your use of the HubSpot CRM can enhance effectiveness and drive sales. Cultural anthropology techniques can help you uncover hidden patterns and insights and understand the deeper norms and values of your customers, leading to more personalized and effective CRM strategies. Participants will discover how to move beyond data-driven decision-making to a more holistic, human-centered approach. Attendees will leave with actionable strategies for making their HubSpot CRM a tool for not just managing data but for fostering genuine human connections.

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Book one of the world’s most dynamic sales and marketing consultants and inspire your audience to achieve remarkable outcomes.
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