Meet Omi

CEO, Anthropologist, Growth Marketing Strategist

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Drive Exponential Growth

A universally accepted people person fueled up on a little Miami jet fuel (Cuban ‘cafecito’), Omi directs her positive energy toward leading a team full-speed forward toward results. Global B2B aviation and transportation enterprises like Silver Airways, Regent Seven Seas Cruises, AMC Health, Sony Latin America, Baxter Health, Amerijet International and Unical Aviation turn to Omi when disparate systems and dirty data throw up roadblocks to results. With a degree in anthropology and advertising and a unique perspective on cultural issues based on her life story, Omi brings a thought-provoking message of accountability, absolute transparency, and uniting people and technologies to get reliable results.

Drive Exponential Growth

A universally accepted people person fueled up on a little Miami jet fuel (Cuban ‘cafecito’), Omi directs her positive energy toward leading a team full-speed forward toward results. Global B2B aviation and transportation enterprises like Silver Airways, Regent Seven Seas Cruises, AMC Health, Sony Latin America, Baxter Health, Amerijet International and Unical Aviation turn to Omi when disparate systems and dirty data throw up roadblocks to results. With a degree in anthropology and advertising and a unique perspective on cultural issues based on her life story, Omi brings a thought-provoking message of accountability, absolute transparency, and uniting people and technologies to get reliable results.

Drive Exponential Growth

A universally accepted people person fueled up on a little Miami jet fuel (Cuban ‘cafecito’), Omi directs her positive energy toward leading a team full-speed forward toward results. Global B2B aviation and transportation enterprises like Silver Airways, Regent Seven Seas Cruises, AMC Health, Sony Latin America, Baxter Health, Amerijet International and Unical Aviation turn to Omi when disparate systems and dirty data throw up roadblocks to results. With a degree in anthropology and advertising and a unique perspective on cultural issues based on her life story, Omi brings a thought-provoking message of accountability, absolute transparency, and uniting people and technologies to get reliable results.

Drive Exponential Growth

A universally accepted people person fueled up on a little Miami jet fuel (Cuban ‘cafecito’), Omi directs her positive energy toward leading a team full-speed forward toward results. Global B2B aviation and transportation enterprises like Silver Airways, Regent Seven Seas Cruises, AMC Health, Sony Latin America, Baxter Health, Amerijet International and Unical Aviation turn to Omi when disparate systems and dirty data throw up roadblocks to results. With a degree in anthropology and advertising and a unique perspective on cultural issues based on her life story, Omi brings a thought-provoking message of accountability, absolute transparency, and uniting people and technologies to get reliable results.

Drive Exponential Growth

A universally accepted people person fueled up on a little Miami jet fuel (Cuban ‘cafecito’), Omi directs her positive energy toward leading a team full-speed forward toward results. Global B2B aviation and transportation enterprises like Silver Airways, Regent Seven Seas Cruises, AMC Health, Sony Latin America, Baxter Health, Amerijet International and Unical Aviation turn to Omi when disparate systems and dirty data throw up roadblocks to results. With a degree in anthropology and advertising and a unique perspective on cultural issues based on her life story, Omi brings a thought-provoking message of accountability, absolute transparency, and uniting people and technologies to get reliable results.

Drive Exponential Growth

A universally accepted people person fueled up on a little Miami jet fuel (Cuban ‘cafecito’), Omi directs her positive energy toward leading a team full-speed forward toward results. Global B2B aviation and transportation enterprises like Silver Airways, Regent Seven Seas Cruises, AMC Health, Sony Latin America, Baxter Health, Amerijet International and Unical Aviation turn to Omi when disparate systems and dirty data throw up roadblocks to results. With a degree in anthropology and advertising and a unique perspective on cultural issues based on her life story, Omi brings a thought-provoking message of accountability, absolute transparency, and uniting people and technologies to get reliable results.

Drive Exponential Growth

A universally accepted people person fueled up on a little Miami jet fuel (Cuban ‘cafecito’), Omi directs her positive energy toward leading a team full-speed forward toward results. Global B2B aviation and transportation enterprises like Silver Airways, Regent Seven Seas Cruises, AMC Health, Sony Latin America, Baxter Health, Amerijet International and Unical Aviation turn to Omi when disparate systems and dirty data throw up roadblocks to results. With a degree in anthropology and advertising and a unique perspective on cultural issues based on her life story, Omi brings a thought-provoking message of accountability, absolute transparency, and uniting people and technologies to get reliable results.

Drive Exponential Growth

A universally accepted people person fueled up on a little Miami jet fuel (Cuban ‘cafecito’), Omi directs her positive energy toward leading a team full-speed forward toward results. Global B2B aviation and transportation enterprises like Silver Airways, Regent Seven Seas Cruises, AMC Health, Sony Latin America, Baxter Health, Amerijet International and Unical Aviation turn to Omi when disparate systems and dirty data throw up roadblocks to results. With a degree in anthropology and advertising and a unique perspective on cultural issues based on her life story, Omi brings a thought-provoking message of accountability, absolute transparency, and uniting people and technologies to get reliable results.

Drive Exponential Growth

A universally accepted people person fueled up on a little Miami jet fuel (Cuban ‘cafecito’), Omi directs her positive energy toward leading a team full-speed forward toward results. Global B2B aviation and transportation enterprises like Silver Airways, Regent Seven Seas Cruises, AMC Health, Sony Latin America, Baxter Health, Amerijet International and Unical Aviation turn to Omi when disparate systems and dirty data throw up roadblocks to results. With a degree in anthropology and advertising and a unique perspective on cultural issues based on her life story, Omi brings a thought-provoking message of accountability, absolute transparency, and uniting people and technologies to get reliable results.

Drive Exponential Growth

A universally accepted people person fueled up on a little Miami jet fuel (Cuban ‘cafecito’), Omi directs her positive energy toward leading a team full-speed forward toward results. Global B2B aviation and transportation enterprises like Silver Airways, Regent Seven Seas Cruises, AMC Health, Sony Latin America, Baxter Health, Amerijet International and Unical Aviation turn to Omi when disparate systems and dirty data throw up roadblocks to results. With a degree in anthropology and advertising and a unique perspective on cultural issues based on her life story, Omi brings a thought-provoking message of accountability, absolute transparency, and uniting people and technologies to get reliable results.

Drive Exponential Growth

A universally accepted people person fueled up on a little Miami jet fuel (Cuban ‘cafecito’), Omi directs her positive energy toward leading a team full-speed forward toward results. Global B2B aviation and transportation enterprises like Silver Airways, Regent Seven Seas Cruises, AMC Health, Sony Latin America, Baxter Health, Amerijet International and Unical Aviation turn to Omi when disparate systems and dirty data throw up roadblocks to results. With a degree in anthropology and advertising and a unique perspective on cultural issues based on her life story, Omi brings a thought-provoking message of accountability, absolute transparency, and uniting people and technologies to get reliable results.

Drive Exponential Growth

A universally accepted people person fueled up on a little Miami jet fuel (Cuban ‘cafecito’), Omi directs her positive energy toward leading a team full-speed forward toward results. Global B2B aviation and transportation enterprises like Silver Airways, Regent Seven Seas Cruises, AMC Health, Sony Latin America, Baxter Health, Amerijet International and Unical Aviation turn to Omi when disparate systems and dirty data throw up roadblocks to results. With a degree in anthropology and advertising and a unique perspective on cultural issues based on her life story, Omi brings a thought-provoking message of accountability, absolute transparency, and uniting people and technologies to get reliable results.

Drive Exponential Growth

A universally accepted people person fueled up on a little Miami jet fuel (Cuban ‘cafecito’), Omi directs her positive energy toward leading a team full-speed forward toward results. Global B2B aviation and transportation enterprises like Silver Airways, Regent Seven Seas Cruises, AMC Health, Sony Latin America, Baxter Health, Amerijet International and Unical Aviation turn to Omi when disparate systems and dirty data throw up roadblocks to results. With a degree in anthropology and advertising and a unique perspective on cultural issues based on her life story, Omi brings a thought-provoking message of accountability, absolute transparency, and uniting people and technologies to get reliable results.

Drive Exponential Growth

A universally accepted people person fueled up on a little Miami jet fuel (Cuban ‘cafecito’), Omi directs her positive energy toward leading a team full-speed forward toward results. Global B2B aviation and transportation enterprises like Silver Airways, Regent Seven Seas Cruises, AMC Health, Sony Latin America, Baxter Health, Amerijet International and Unical Aviation turn to Omi when disparate systems and dirty data throw up roadblocks to results. With a degree in anthropology and advertising and a unique perspective on cultural issues based on her life story, Omi brings a thought-provoking message of accountability, absolute transparency, and uniting people and technologies to get reliable results.

Keynote Topics to Engage Your Audience

From Tribe to Team:

Leveraging Tribal Psychology for Effective Marketing

This powerful talk explores the intersection of cultural anthropology and modern marketing. Attendees will learn concepts that can be applied to understand target markets as "tribes" with their own unique cultures, rituals, and social structures. Omi will share techniques for decoding cultural symbols and their significance in marketing with case studies of successful marketing campaigns that leveraged anthropological insights. Attendees will learn practical ways to integrate cultural understanding into HubSpot strategies, including persona development, content creation, and campaign segmentation.

Questions to Closing:

Accelerate Sales through Ethnographic Discovery

In this dynamic presentation, Omi reveals the power of open-ended, ethnographic-style questions in sales conversations. Move beyond standard sales scripts to engage in more meaningful, insightful conversations with prospects. Learn how to frame questions to reveal deeper customer motivations and needs. We will cover integrating advanced questioning techniques into HubSpot's sales scripts and playbooks and strategies for active listening and interpreting both verbal and non-verbal responses to close deals faster and more effectively.

The Anthropology of CX:

Elevating Customer Experience and Driving Revenue Growth

This session explores how anthropological principles can revolutionize customer service strategies, creating more meaningful interactions that lead to increased cross-sell and upsell opportunities. Omi will unveil key strategies for adopting a holistic perspective on the customer journey to uncover unmet needs, and methods for leveraging subconscious drivers of customer behavior to enhance satisfaction and encourage expanded product adoption. Participants will gain a fresh perspective on customer service as a driver of business growth.

Vu Jàdé:

Innovative Approach to Travel Marketing Success

This powerful talk explores the intersection of cultural anthropology and modern marketing. Attendees will learn concepts that can be applied to understand target markets as "tribes" with their own unique cultures, rituals, and social structures. Omi will share techniques for decoding cultural symbols and their significance in marketing with case studies of successful marketing campaigns that leveraged anthropological insights. Attendees will learn practical ways to integrate cultural understanding into HubSpot strategies, including persona development, content creation, and campaign segmentation.

Trendspotting:

Anthropology Can Help You Stay Ahead in Aviation

This intriguing talk focuses on applying anthropological methods to identify and leverage emerging trends in the aviation and transportation industries. Omi will discuss anthropological approaches to trend identification and analysis and show you how to differentiate between short-term fads and long-term cultural shifts. She will uncover strategies for translating trend insights into innovative sales and marketing solutions. 
Attendees will learn how to develop a more proactive, trend-driven approach to sales strategy and marketing.

Bringing the Human Back to HubSpot:

Anthro Insights for CRM Success

This engaging session explores how integrating anthropological principles into your use of the HubSpot CRM can enhance effectiveness and drive sales. Cultural anthropology techniques can help you uncover hidden patterns and insights and understand the deeper norms and values of your customers, leading to more personalized and effective CRM strategies. Participants will discover how to move beyond data-driven decision-making to a more holistic, human-centered approach. Attendees will leave with actionable strategies for making their HubSpot CRM a tool for not just managing data but for fostering genuine human connections.

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Proven Leadership: Invaluable Message for Our Times

Having participated in archeological digs, she's infinitely curious about why humans do what they do and how they've innovated through history to achieve their goals way back when technology didn't just help a company connect with customers or track ROI. Innovating was about the very survival of the human race. She brings this dynamic perspective and profound sense of wonder about what makes us human to the podium as she motivates a "results-only" mindset and how to achieve it.

Each year, she delivers an in-depth and transformative sales skill course as a HubSpot Bootcamp Instructor for HubSpot Academy. On a daily basis, Omi helps enterprises rethink how they get results through proven people-focused, technology-human powered growth strategies.

Omi has served as the Marketing Chair for The Commonwealth Institute (TCI) and Marketing Vice Chair for the Greater Miami Chamber of Commerce and has had the opportunity to speak on panels for Goldman Sacs 10,000 Small Businesses, at INBOUND17, Leads Con NYC, OMMA Digital and Digital Masterclass. She holds 17 licenses and certifications through HubSpot, DigitalMarketer, and more.

Omi brings over 21 years of growth-driving experience, paradigm-shifting stories, and a dynamic personality to audiences. She shares her path and how embracing change and innovation has kept the B2B companies she advised ahead of the technology curve and catapulting toward what’s next. In 2000, Omi co-founded Diaz & Cooper, a B2B advertising agency focused on getting radical results, alongside her husband, Todd Cooper. After 21 years driving growth in B2B transportation and aviation industries, Diaz & Cooper has been named a Top 205 South Florida Advertising Agency seven times and is a leading, platinum-certified HubSpot Solutions Partner and Results-Only Workplace. Driven to share her message, Omi can't wait to bring her dynamism and results focus to a new audience as she has many times before.

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Get in touch

With a little Miami jet fuel (Cuban ‘cafecito’) in her system, Omi brings her experience and unique perspective to your people. To fuel your audience with actionable insights and proven strategies, book Omi now!

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Omi's Recent Appearances

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Women in Marketing Leadership Summit

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Search Insider Summit

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IITA Summit

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Goldman Sacs 10K Small Business

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GMCC Tidbits of Marketing Genius

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OMMA Digital, Boston

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Digital Masterclass

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LeadsCon NYC

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Media Post Engage Hispanics

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OMMA Digital Conference

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Entrepreneur’s Organization

Omi’s One Pager

Omi is a marketing geek and has been for over 25 years. Her eclectic background gives her a unique perspective on cultural issues and how they shape marketing communications. She’s used it to guide strategies for clients like Silver Airways, Regent Seven Seas Cruises, AMC Health, Sony Latin America, Baxter Health, Amerijet International, Davis Vision, Willis Lease, and TransUnion.
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