Case StudyExotic Destinations and Cargo Translates to New Leads

Goal:

Increase web traffic and qualified B2B leads

the challenge

This global brand had limited online visibility and opportunities for users to convert on the website.

insight & strategy

We designed a content marketing plan that included keyword research, on-page SEO, a new blog, and social media amplification. At the time, almost no other aviation company was utilizing inbound marketing or blogging. While capitalizing on exotic destinations and Amrijet’s unique cargo capabilities to bring content to life, we also included CTAs for additional information and to request a quote. In fact, the goal completion of “Quick Quotes” doubled Month over Month in the first 3 months.

The result

28% Increase in new leads YOY

19% Increase in web traffic YOY
28% Increase in new leads YOY
19% Increase in social media engagement

Solutions

Growth-driven Design
Inbound Marketing
Search Engine Optimization

About the client

Amerijet International operates its own dedicated freighter fleet of B767 and B757 aircraft from its primary hub at MIA to destinations throughout the Caribbean, Mexico, Central America, South America and Europe.

testimonial

“It was important to engage a firm which had the flexibility to work in tandem as an extension arm of the marketing department and provide hands-on accountability/accessibility while delivering client ROI results. DCA delivered SEO metrics that took our optimization strategy to the next level producing off-the-charts website traffic; social media channels growth; Klout Engagement Score and Conversions.”

Evelyn Clark, eCommerce Manager